At Mind the Chap the idea was simple and so good - scour the country for the best quality handcrafted men's lifestyle products Made in the USA. I have always been passionate about bringing manufacturing back to the States for many reasons. 1. There is extremely talented artisans on our own turf, and we should support them. 2. Quality Control - With accessibility to the people who are making the products and overseeing production processes we can guarantee ethical and sustainable design practices 3. Made to Last - a believer in utilitarian living, all of the products were treated as a smart, but fashionable purchase which can last for years on end.
Visiting showrooms, designers studios, and runway events I curated almost 200 brands in a broad and shallow buy. I oversaw all of the Marketing working directly with Ford to scout models, set up casting calls, media staff and product styling.