Working for KAS New York for three years as the right hand to the owner and CEO taught me a ton about the industry. Working in many facets of the business I gained a keen sense of the Bohemian lifestyle and oversaw the Creative Direction. During my time, I had contributed to product design and development, to print design, overseeing production ensuring timely shipments, to communicating with buyers ensuring satisfaction in product.
My passion for photography and story telling allowed me to take reigns of the campaigns each season photographing and putting together lookbooks, web banners, and other marketing materials. I oversaw strategic relationships with bloggers and influencers to increase brand awareness through social media and events.
One of my favorite aspects of the brand is each person at the factory is treated as an artist. A school educated and empowered women to gain skills in embroidery and sewing to bring secondary income to their households and open opportunities for their families which they may have not otherwise had.