The aesthetic is immediately apparent. Working with a major brand and retailer like Free People opened my eyes to a completely different way a brand develops product. Although they have grown, the attention to details, washes and fits were so specific to fit their stories, trends and palettes for each season. Having been able to design and negotiate a collaborative brand label for the project was a worthwhile feat growing brand notoriety. Each style created was a perfect marriage of each others style between the hand beading, playful short fit and raw edge detailing.